Our Story

Falling for Lanna, Becoming Part of the Family

The name “KHOEI” means son-in-law: someone who may not have been born here, yet learns, respects and loves Chiang Mai until there is always a place for them at the family table.

Chiang Da leaves and a Northern Thai table
A Simple Beginning

It began with one simple wish

KHOEI Chiang Mai was never created to follow a trend. It began with a wish to keep alive the food Chiang Mai families genuinely eat: familiar flavours from a home kitchen, honest and unshowy, with no need to smooth away their northern character.

We want younger generations, curious travellers and anyone missing home to gather around the table and feel at ease—as if someone in the family had just passed them a steaming bowl of curry.

“You do not have to be born here to love Lanna and become part of the family.”
Nam Prik Noom from the brand collection
At Home in Lanna

Flavours learned with respect

“KHOEI” reflects someone who was not born in Chiang Mai but comes to love Lanna culture, its unhurried rhythm and the depth of its food. With time and care, that person becomes a cherished member of the family—like a son-in-law helping to look after the same home.

Every dish passes that story on, from Gaeng Hung Lay, Nam Prik Noom and Ong Pu to Larb Kua, Jor Pak Kad and seasonal local produce. We protect the character of these recipes while preparing every meal with care for the people joining our table today.

Good northern Thai food tells a story in every bite

Gather around our table and discover Chiang Mai through its flavours, aromas, ingredients and people.